Volvo up-markets itself, announces plug-in diesel hybrid

Volvo hopes to prompt an adjective other than "safe" when customers think of its cars. In a media event at its Volvo Monitoring Concept Center in Camarillo on Monday, the company showcased an ambitious new effort to up-market its entire vehicle lineup and un-stick the brand from its no-man's-land, stranded between the middle class and premium markets. ...click here to watch the video.